Privacy Policy
What information we collect, use, and why
We collect and use personal information to provide housing-related services, manage enquiries, comply with legal obligations, and operate our business effectively.
We may collect or use the following information:
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Names and contact details
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Addresses
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Date of birth
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Identification documents (such as photo ID)
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Payment details (including bank transfer or direct debit information)
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Account and tenancy information
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Application or enquiry information
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Records of communications, including emails and call recordings
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Complaints and feedback information
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Website usage information (including cookies and user journeys)
How we use your information
We use personal information for the following purposes:
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Providing housing, accommodation, or related services
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Managing applications, tenancies, and accounts
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Communicating with you about services or enquiries
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Processing payments and managing accounts
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Handling complaints, queries, or disputes
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Improving our services and website
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Meeting legal and regulatory obligations
Lawful bases for processing
Under UK data protection law, we must have a lawful basis for using your personal information. Reeva Homes relies on the following lawful bases:
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Contract – where processing is necessary to enter into or perform a contract with you
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Legal obligation – where processing is required to comply with the law
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Legitimate interests – where processing is necessary for our business operations, provided your rights are not overridden
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Consent – where you have given clear permission (for example, for marketing communications)
Your data protection rights
You have the following rights under data protection law:
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Right of access – to request a copy of your personal information
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Right to rectification – to correct inaccurate or incomplete data
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Right to erasure – to request deletion of your data
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Right to restriction – to limit how your data is used
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Right to object – to object to certain processing
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Right to data portability – to request transfer of your data
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Right to withdraw consent – where consent is used as the lawful basis
Requests can be made using the contact details above. We will respond within one month.
Where we get personal information from
We collect personal information from:
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You directly (for example, when you apply, contact us, or use our services)
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Local authorities or public sector organisations (where applicable)
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Service providers and professional advisers
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Publicly available sources (where lawful)
How long we keep information
We keep personal information only for as long as necessary for the purposes it was collected. In most cases, this will be up to 10 years, in line with legal, regulatory, and business requirements. After this period, information is securely deleted or anonymised.
Who we share information with
We may share personal information with:
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Professional advisers (such as legal or financial advisers)
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Service providers acting on our behalf
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Regulatory or law enforcement authorities where required by law
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Organisations we are legally obliged to share information with
We do not sell personal data to third parties.
How we protect your information
We use appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, or disclosure.
How to complain
If you have concerns about how Reeva Homes uses your personal data, please contact us using the details above.
If you are not satisfied with our response, you can complain to the Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
